Privacy Policy
Last updated: 7 October 2026
1. About this Privacy Policy
Welcome to CakeRuffles.
CakeRuffles is a trading name and brand operated by Axone Ltd, a company registered in the United Kingdom.
This Privacy Policy explains how Axone Ltd, trading as CakeRuffles, collects, uses, stores and protects your personal information when you visit or use www.cakeruffles.co.uk, place an order, request a bespoke cake, contact us or otherwise interact with our services.
For the purposes of applicable UK data protection legislation, Axone Ltd is the data controller responsible for the personal information collected through the CakeRuffles website and services.
In this Privacy Policy, “CakeRuffles”, “we”, “us” and “our” refer to Axone Ltd when operating the CakeRuffles business.
Our details
Legal company: Axone Ltd
Trading name/brand: CakeRuffles
Website: www.cakeruffles.co.uk
Email: info@cakeruffles.co.uk
Company number: [10558002]
2. What Personal Information We Collect
We may collect personal information that you provide directly to us when you use our website, place an order, make an enquiry or contact us.
Depending on how you interact with CakeRuffles, this may include:
- Your name
- Email address
- Telephone or mobile number
- Billing address
- Delivery address
- Order information
- Cake and flavour selections
- Bespoke cake requirements
- Event date and venue information
- Delivery or collection instructions
- Dietary or allergy information that you choose to provide
- Messages or notes relating to your order
- Information provided through enquiry forms
- Reviews or feedback you provide
- Payment and transaction information
- Any other information you voluntarily provide to us
We only collect information that is reasonably necessary to operate our business, provide our products and services, process orders and communicate with our customers.
3. Information Collected Automatically
When you visit www.cakeruffles.co.uk, certain technical information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Date and time of your visit
- Pages and products viewed
- Website pages you came from
- General information about how you interact with our website
- Technical information relating to website performance and security
We use this information to help operate, secure and improve our website and to understand how visitors use our services.
4. Cookies
CakeRuffles uses cookies and similar technologies on its website.
Cookies are small files stored on your device that help websites function and remember information about your visit.
We may use cookies for purposes including:
- Keeping products in your shopping basket
- Processing orders
- Maintaining website security
- Remembering preferences
- Improving website functionality
- Understanding how customers use our website
- Website analytics
- Measuring marketing performance
Some cookies are necessary for the website to operate.
Where cookies are not strictly necessary, we will seek consent where required by applicable UK law.
You can also control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
Our use of cookies should also be considered alongside our Cookie Policy, where applicable.
The ICO states that visitors should be informed about cookies and that non-essential cookies generally require user agreement before being used. ICO
5. How We Use Your Information
We use your personal information for the following purposes.
Processing your orders
We use your information to:
- Receive and process your order
- Confirm your order
- Process payments
- Prepare your cake or other products
- Arrange collection or delivery
- Contact you about your order
- Provide order confirmations and receipts
- Deal with questions or problems relating to your order
Responding to enquiries
If you contact CakeRuffles about a cake, wedding cake, celebration cake or bespoke order, we use the information you provide to respond to your enquiry and prepare quotations or proposals.
Providing customer service
We may use your information to respond to questions, complaints, requests and other communications.
Improving our website and services
We may analyse how customers use our website to improve our products, website, services and customer experience.
Security and fraud prevention
We may use information to protect our website and business against fraud, unauthorised activity, security incidents and other unlawful activity.
Legal and regulatory requirements
We may use and retain information where necessary to comply with legal, accounting, tax, regulatory or other legal obligations.
6. Our Lawful Bases for Processing Personal Information
Under UK data protection law, we need a lawful basis for using your personal information.
Depending on the circumstances, we may rely on the following lawful bases:
Contract
We may process your personal information where it is necessary to enter into or perform a contract with you, such as processing and delivering an order.
Legal obligation
We may process information where we are legally required to do so, including for accounting, tax, legal or regulatory purposes.
Legitimate interests
We may process information where this is necessary for our legitimate business interests and those interests do not override your privacy rights.
This may include:
- Operating and improving our website
- Managing customer relationships
- Protecting our business
- Preventing fraud
- Maintaining website security
- Understanding customer preferences
Consent
Where required, we may rely on your consent, including for certain marketing activities or non-essential cookies.
Where we rely on consent, you may withdraw that consent at any time.
7. Bespoke and Wedding Cake Enquiries
CakeRuffles provides bespoke cakes, celebration cakes and wedding cakes.
When you request a bespoke cake, we may collect information such as:
- Your name
- Contact details
- Event date
- Event location or venue
- Number of guests
- Cake size
- Flavour preferences
- Design requirements
- Budget
- Delivery or collection requirements
- Dietary or allergy information
- Other information necessary to prepare your quotation or order
We use this information to communicate with you, prepare quotations and provide the requested cake or service.
8. Dietary and Allergy Information
If you voluntarily provide information about allergies, intolerances or dietary requirements, we may use this information to help us understand your requirements and process your order.
Please provide accurate and complete information when telling us about allergies or dietary requirements.
Where information concerning allergies or health may constitute special category personal data, we will handle it in accordance with applicable data protection law.
Providing dietary or allergy information does not guarantee that a product will be completely free from allergens unless we have specifically confirmed this to you.
9. Payment Information
When you purchase products through our website, payment may be processed by a third-party payment provider.
Your payment details may therefore be collected and processed directly by the relevant payment provider.
Where possible, CakeRuffles does not store complete payment card information on its own systems.
Payment providers may process your information in accordance with their own privacy policies and security requirements.
10. Who We Share Your Information With
We do not sell your personal information.
We may share appropriate personal information with trusted third parties where necessary to operate CakeRuffles and provide our services.
These may include:
- Payment providers
- Website and online-store providers
- IT and technology providers
- Delivery and courier companies
- Email and communication providers
- Website analytics providers
- Marketing service providers, where applicable
- Professional advisers
- Fraud prevention and security providers
- Government, regulatory or law-enforcement authorities where legally required
For example, if you order a cake for delivery, we may need to provide your name, telephone number, delivery address and relevant delivery information to the delivery provider.
We aim to ensure that third-party service providers only receive the information reasonably necessary for them to provide their services.
11. Marketing
We may, where permitted by law, contact you about CakeRuffles products, new products, special offers, promotions and other information that may be relevant to you.
Where consent is required, we will only send marketing communications where you have provided the appropriate consent.
You can unsubscribe from marketing communications at any time.
You can also contact us at:
and ask us to stop sending marketing communications.
Stopping marketing communications will not affect your existing orders or our ability to contact you about an order or service you have requested.
12. Analytics and Website Improvement
We may use analytics services to understand how visitors use our website.
This may help us understand:
- Which pages are visited
- Which products are viewed
- How visitors find our website
- How visitors interact with our website
- General website traffic
- Website performance
We use this information to improve CakeRuffles and the experience we provide to customers.
Where an analytics service uses non-essential cookies or similar technologies requiring consent, we will obtain consent where required.
13. Social Media and Third-Party Websites
CakeRuffles may have links to third-party websites and social media platforms.
These websites operate independently from CakeRuffles and may have their own privacy policies.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend checking the privacy policy of any external website before providing personal information.
14. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time will depend on the type of information and why we need it.
For example:
Order information may be retained for accounting, tax, legal, customer-service and business-record purposes.
Enquiry information may be retained for a reasonable period so that we can manage your enquiry and maintain appropriate business records.
Marketing information will generally be retained until you unsubscribe or withdraw your consent, where consent is the applicable lawful basis.
Website and technical information may be retained for appropriate periods for security, analytics and operational purposes.
We may retain information for longer where we are legally required to do so or where it is necessary to establish, exercise or defend legal claims.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
15. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no online service or method of electronic transmission can be guaranteed to be completely secure.
We therefore encourage customers to take reasonable precautions when using the internet and providing personal information online.
16. International Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place under applicable UK data protection legislation.
17. Your Data Protection Rights
Depending on the circumstances, you may have rights under UK data protection law to:
- Request access to the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your personal information
- Ask us to restrict how we use your information
- Object to certain processing
- Request certain personal information in a portable format
- Withdraw consent where we rely on consent
- Object to direct marketing
These rights are subject to certain legal conditions and exemptions. ICO
If you would like to exercise your rights, please contact:
We may need to verify your identity before dealing with certain requests.
18. Children’s Privacy
CakeRuffles is not specifically directed towards children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe that a child has provided us with personal information inappropriately, please contact us at info@cakeruffles.co.uk.
19. Complaints
If you have concerns about how we have collected or used your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.
Email: info@cakeruffles.co.uk
You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
The ICO provides guidance on individual rights and data protection complaints. ICO
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or applicable legal and regulatory requirements.
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
We recommend checking this page periodically for the latest version.
21. Contact Us
If you have any questions about this Privacy Policy, how we use your personal information, or your data protection rights, please contact us:
CakeRuffles
Trading name of Axone Ltd
Email: info@cakeruffles.co.uk
Website: www.cakeruffles.co.uk
Legal entity: Axone Ltd
Company number: [10558002]